Since the company’s inception in 1975, our core values have remained unchanged. The very nature of Australian wine has always been of the utmost importance, especially the notion of supporting the smaller producers, the boutique growers who we consider to be the backbone of the industry.
It all started in the Hunter Valley, providing one central location for up to 25 local producers to sell their wines. We still work closely with many of these producers today, such as Tyrrell’s, McWilliam’s, Hungerford Hill, Tulloch Wines and Drayton’s.
From these humble beginnings we realised our vision; to provide Australians with a chance to have premium wines delivered to their door. Starting with an initial base of less than 100 Members, we are proud to have emerged as the largest independent direct marketer of wine in the country, delivering countless cases of wine each year to over 200,000 customers.